Fall 2013 – Winter 2016
Of a Kind had made waves pioneering a model of limited edition fashion pieces paired with solid editorial, but in 2013 they expanded this model to include permanent collection pieces from their many designers. This was a tall order that required orchestrating a custom Rails app, Shopify, and multiple fulfillment systems.
Once deployed, it was clear there were problems – years of boostrapping Rails development, prior to HFC, had caused the site to be slow, and it was difficult to market the products due to a taxonomy that didn't line up with Google's Product feed. The design needed a refresh as well, and longtime Of a Kind partners Hard Candy Shell were tapped. Not to mention, a new CMS had to be built to replace the Tumblr-driven system in place from years earlier. We rewrote the app from scratch to fix performance issues, designed and built a new CMS, and migrated the taxonomy across the product line over the summer and launched in Fall 2014.
In summer 2015, Of a Kind was purchased by Bed Bath and Beyond.